Local Business SEO Marketing Consultant in West Covina California
If you own a traditional “bricks and mortar” business it may be tempting to think that you don’t need an internet presence. Trust us – you do and you need Local Business Marketing Consultant in West Covina California.
Just five years ago it was said that “if your business is not on the internet in ten years time, you won’t have a business”. Fast forward to today, only five years later, and that prophecy has already come true.
Maybe you own a dry cleaner’s, a pet shop, a dress shop, or a hairdressers, and say to yourself “all my customers come here in person; why should I have a website?”
Five years ago, you might have had a point. Today that is not the case.
To begin with, Yellow Pages has pretty well gone out of existence. For nearly fifty years it ruled the roost, but in the last five years just about everybody now searches for what they want online. Yes, even senior citizens who are supposed to be completely dumb when it comes to technology, now search online.
OK, so you own a dry cleaner’s. Your customers want to know what time you open, whether you have an early closing day, can you remove an ink stain from little Johnny’s school blazer, do you clean duvets, and lots more. If you have a website you can answer all those questions, and what’s more, you don’t have to pick up the phone to do it, so it saves you time as well.
You own a hairdressers. Your customers want to know opening hours, is their favorite stylist working on Thursday, how much are highlights, do you sell hair products as well (and if you don’t you should).
Do you see why you should – no, not should – MUST have a website? Contact us Local Business Marketing Consultation in West Covina California.
If you don’t have a website it simply means that the 95% of people who search online won’t find you; they will find your competitors instead. Call us now at 310-918-7031 or email us at [email protected]
There’s no denying the importance and severity of search engine optimization(SEO) in today’s highly-digital market. SEO is an absolutely necessary component of any modern, successful business. You’ll be hard-pressed to find a smart business strategy that doesn’t work around search engine optimization. However, the odd things that new small business owners tend to miss often hinder their efforts towards progression and expansion. The promise of a global online audience causes business owners to forget about their most important audience members, their local customers. Even in a city as large as West Covina California, spreading brand awareness and attracting local clientele should be a high priority and point of concern during the beginning of your SEO campaign.
Below are a few helpful tips. Most concern improving your Local Business SEO campaign in the local West Covina California area, but some also apply to search engine optimization on a larger scale. Both components are necessary to take full advantage of the internet.
Update Business Listings on Local West Covina California Websites.
Small business owners get so caught up on improving their Google ranking that they forget about the smaller, local websites and listings that are just as important, if not more important for a growing business. Local sites are a great way to get your name into the grapevine and spread brand awareness through local, third-party sources. However, the benefits are double because these same sites are then scanned by Google and additional search engines. As Google finds your business and site information on these third-party sites, it helps improve your ranking on a global scale. Many local improvements like this will have a larger impact on your business in the long run, which is why they should always be the first priority.
Always Focus On Building A Link Strategy.
Links are just as important as keywords when it comes to search engine optimization, but the novice will often push them off to the side without much concern. However, linking to other relevant sites, especially local sites, and having other sites link to your own puts your website at a significant advantage. Google uses these links to help establish a base of credibility for your website, which helps improve rankings over time. It’s also just a good idea to get your website spread through the “network of relevance”. Audience members on similar sites are already more likely to find your site interesting than people who find your site on Google. However, don’t fall to temptation and begin leveraging multitudes of links that aren’t relevant. This will be noticed and it will severely hurt your online visibility.
Pay Attention To Social Media.
Social media can be your best friend, especially when it comes to attracting local customers. Create social media profiles on multiple websites and use these profiles to engage customers. These profiles can potentially play a big role in a smart marketing strategy, but only if you take the time to actually engage readers and respond to questions or concerns. Pages should stay regularly updated, much like your actual website.
These three basic tips can help improve local business SEO efforts in the West Covina California area, as well as any other locale out there. The location may change, but the principles of search engine optimization do not. You may need to alter your strategy to better suit your local audience, but at the end of the day, it’s all about finding local customers, engaging them, and letting them know that you’re just down the road. In time, all of these local improvements will improve your global efforts as well. Call us now at 310-918-7031 or email us at [email protected] for Free Consultation for Local Business SEO Marketing in West Covina California.