Local Business Marketing Consultation in San Gabriel Valley California
If you own a traditional “bricks and mortar” business it may be tempting to think that you don’t need an internet presence. Trust us – you do.
Just five years ago it was said that “if your business is not on the internet in ten years time, you won’t have a business”. Fast forward to today, only five years later, and that prophecy has already come true.
Maybe you own a dry cleaner’s, a pet shop, a dress shop, or a hairdressers, and say to yourself “all my customers come here in person; why should I have a website?”
Five years ago, you might have had a point. Today that is not the case.
To begin with, Yellow Pages has pretty well gone out of existence. For nearly fifty years it ruled the roost, but in the last five years just about everybody now searches for what they want online. Yes, even senior citizens who are supposed to be completely dumb when it comes to technology, now search online.
OK, so you own a dry cleaner’s. Your customers want to know what time you open, whether you have an early closing day, can you remove an ink stain from little Johnny’s school blazer, do you clean duvets, and lots more. If you have a website you can answer all those questions, and what’s more, you don’t have to pick up the phone to do it, so it saves you time as well.
You own a hairdressers. Your customers want to know opening hours, is their favorite stylist working on Thursday, how much are highlights, do you sell hair products as well (and if you don’t you should).
Do you see why you should – no, not should – MUST have a website?
If you don’t have a website it simply means that the 95% of people who search online won’t find you; they will find your competitors instead.