Pay Per Click Advertising Consultation in San Gabriel Valley California
PPC (Pay Per Click) marketing in San Gabriel Valley is an absolute minefield – and not just in San Gabriel Valley. Wherever you happen to live in the world you can very easily lose your shirt at PPC marketing if you do not know exactly what you are doing.
The sad fact is that the vast majority of people do not understand PPC marketing and how it can affect their business – for good or bad.
At the risk of preaching to the converted, PPC marketing is where you advertise on Google (or other search engines) and pay a certain amount every time someone clicks on your link to visit your website. They don’t have to buy anything, just click on your link. At that point Google’s job is done and they charge you for the click. They have sent you the lead and from now on it’s your job to make the sale.
In a sense, you can’t blame Google. They have only charged you after they have done what they said they would do.
The problem lies in the keywords. If your keyword is “weight loss” you are probably going to have to pay $50 PER CLICK (!) because it is a popular keyword and the rate you pay is determined by how much you are prepared to bid for that keyword. Ten clicks, and you have just spent $500, but maybe you have made zero sales. No fun at all.
Even less popular keywords can still mean that you spend a fortune with Google (why do you suppose that they are one of the most successful businesses on earth?) and make no sales.
PPC marketing in San Gabriel Valley is fraught with difficulty if you do not understand it. Fortunately, we do. We can devise a PPC marketing campaign for you that will not only get you clicks at the right price, but will make you sales. In the end, making sales is the only thing that matters.